clientimpulse space,series c aerospace
roleproduct design, strategy
deliverablesproduct strategy, visualization,website design
timeline3 months launch for press interview, 2025–2026
outcomesunlock government customer demands, talent acquisition,investor and press interview launch
teamspecial projects: elim pan, dennis dang, case miller, over-stimulated (embedded as design team acting in-house)impulse: lee stapleton, kevin miller, carl haken, paul seebacher, benjamin puffer
impulse changed space transportation for good.
we made the breakthrough visible.
underground credibility. invisible online.
when the prime customers heard what impulse could do, they didn't believe it was real.
breakthrough was their on-demand orbital transfers in hours, not months. the missions were flown, the proof was real, but the people who needed to act on it weren't aerospace insiders. investors, new customers, and talents were all looking at the same dark, spec-heavy site that were unclear.
every space brand goes dark and unrealistic. we found the one corner no one owned.
ia structure as part of strategy. approach section for customers: we know who you are. mission sections embedded: we've already flown, and you can book what's next.
the ambitious version got cut. what remained was more credible.
real data communicates more than animation. constraints helped us find that.
completed flights celebrated as heritage. future flights open as inventory. the schedule was proof and pipeline in one.
outcome
a competitor called impulse after launch and asked who designed the website.
launched september 2025, on schedule, before the press interview. internal reception was raving. the founder loved it. a competitor — also a partner in the space industry — reached out to ask who the design team was. in a category where every brand looks the same, standing apart is immediately visible to the people who know it best.
$300m series c.
135 open positions posted post-launch. instagram rebranded to align. the blog continues to be actively published.